At Rise we are truly lucky to be immersed within a community of experts. Each individual has their own talent, opinion and knowledge. We decided that instead of writing what we thought of the world and the industries we all work in, why don’t we ask them?
This has part of our series of Q&A style articles that we hope will inspire you, educate you, and or empower you.
We had a chat with Hayley O’Shea the Marketing Manager at Talbot Heath School, we picked up on a few things, about starting a career in a new industry and how the marketing world has changed in her eyes.
RISE: What is your name and your role?
Hayley: Hayley O’Shea, Marketing Manager of Talbot Heath School.
RISE: How has your role changed over the past five years? Has the marketing world changed?
Hayley: I’ve got busier! I’ve had to learn new skills to keep up with the digital trends in marketing. The marketing world has changed in the last 5 years but incrementally, the big changes happened 10 – 15 years ago when the internet took off and ‘traditional’ methods (although still worthy) were challenged.
RISE: Education can be a particularly challenging area to market in, what challenges have you faced in your role at Talbot?
Hayley: We are in a very fortunate and unusual position, with waiting lists in many years. The only tricky area is recruiting boarders from overseas, when you are looking at an international market – the rest of the UK is your competition – our budget is not big enough to keep up with all the the bigger boarding schools. Luckily we are a day school with boarding not solely a boarding school, so we don’t rely on it.
RISE: We want to inspire job seekers/those looking for something new that you can make your own path, can you explain a little bit about yours?
Hayley: You really can! If you work hard & are creative – people will notice and doors will open. My career started in graphic design at 16, I had no intention of working in education my career has evolved by being adaptable.
RISE: Looking to the future what does it hold for you?
Hayley: Who knows! The great thing about my role here at Talbot Heath is that I do so many different things in many areas, we could introduce something new & exciting next year and I will be working on that! I’d love my job so I think I will be here for the foreseeable.
RISE: If you were to give some advice to someone that wants to make the jump to a new career or carve their own what would you say?
Hayley: Do what you love, love what you do. That way positivity and enthusiasm comes easy! If you are going to work for someone else, make sure you believe in them and their company ethos.