At Rise we are truly lucky to be immersed within a community of experts. Each individual has their own talent, opinion and knowledge. We decided that instead of writing what we thought of the world and the industries we all work in, why don’t we ask them?

 

 

This has part of our series of Q&A style articles that we hope will inspire you, educate you, and or empower you. 

We had a chat with Rebecca Pearl a freelance copywriter. Here we pick up on a few things; messaging, re-branding and being consistent with your content.

 

 

 

RISE: What is your name and role?

Rebecca: Rebecca Perl, Director of Messagelab Communications Ltd.

 

RISE: How long have you been a copywriter for and how did you get into it?

Rebecca: I’ve been a professional writer for 16 years. I started my career as a journalist in Munich, then moved into university comms back in the UK. I started copy-writing seven years ago. It’s the perfect culmination of my previous writing experience and my creative writing degrees.

 

RISE: What kind of clients do you work with?

Rebecca: I choose not to be a specialist copywriter, because I love working with a broad array of clients. I’ve written for universities, global charities, tech start-ups, the automotive industry, financial companies and local businesses. I’ve written about dairy farms, cathedrals, mouth guards, scientific breakthroughs, yoga poses, lawns, divorce, mapping software, tea trays…it’s nothing if not varied! I have to become an expert in whatever I’m writing about at the time, and then it’s onto the next thing.

 

RISE: How did you find moving to Bournemouth and starting your business here? Did you find the community/networking groups helpful?

Rebecca: Bournemouth has been nothing but brilliant to me. I quickly built up a bank of local clients, first from a networking group I attended and then through recommendations. I’m still working with some of those clients now, seven years on.

 

RISE: How has the industry of copy-writing changed with the incredibly fast rise in digital? Have you had to adapt in style and format?

Rebecca: I am doing more and more digital copy-writing – websites, apps, email marketing, blogs, etc. I think that’s true of many copywriters as there is more emphasis on digital and less on print. I have to adapt my style for each job I take on whatever the format, so digital hasn’t really come as a big shock. I just have to make sure that I continue to learn and evolve and not get left behind. This isn’t too difficult; copywriters are naturally curious* people.  *nosey

 

RISE: If you were to give some advice to someone getting into journalism/copy-writing what would it be?

Rebecca: Work hard. Read, read and read some more. It’s the best way to learn and perfect your craft. Get out there and meet people and make your own opportunities.

 

At Rise we are truly lucky to be immersed within a community of experts. Each individual has their own talent, opinion and knowledge. We decided that instead of writing what we thought of the world and the industries we all work in, why don’t we ask them?

This has part of our series of Q&A style articles that we hope will inspire you, educate you, and or empower you.


We spoke with James Spinks the Sales Director at Grapevine about the incoming 5G technology, and how you get into the industry at hand.

 

RISE: How has telecoms advanced over the last 5-10 years with such a huge boom in the technology industry?

James: 10 years ago, IT and telecommunications were fundamentally separate.  As telecoms technology evolved, IT did the same and there was no doubt about the coming merger of the two. We now have lots of new integrated computer / phone / internet of things (IOT) solutions changing business and consumer landscapes, driven by the IT and telecoms convergence and the decreasing margins on traditional single product solutions

RISE: With the promise of 5G on the horizon, have you had any insight as to how this will change your business and the world of telecoms?

James: From a user’s perspective, 5G will fundamentally change how connectivity, applications and content are consumed, whilst from a provider’s perspective, 5G presents enormous opportunities for network efficiency to deliver innovative services.

RISE: Have you found that you have had to instil more security features as data breaches become more and more apparent it would seem?

James: Whilst we have always been security focused in our core specialities, the GDPR mandate has driven us to streamline the data we use and store, find more efficient ways to communicate with our clients, and help our client base with their own security challenges, through the proactive offering of cost-efficient subscription based security software and innovative hardware solutions.

RISE: Regarding the above have you seen a decline in trust with your clients and how have you mitigated this?

James: As a provider of solutions to our client base for over 25 years trust has never been an issue and we have used this platform to reassure our clients wariness through the provision of appropriate solutions for their requirements, rather than profiteering from the scaremongering in the wider press.

RISE: Do you find marketing campaigns useful in managing and retaining this trust and also to engage and inform your clients?

James: Marketing communications has been key through the transformation of our business, from a reseller of mobile contracts to a fully integrated IT and telecoms service provider. The focus of our marketing communications has been to educate. This has allowed us to both reassure our clients that we are ahead of emerging trends in technology and showcase the benefits of new solutions available to their business.

RISE: Within the world of telecoms, is there ever an easier route in, for example having specific qualifications or is it a case of working your way up?

James: Because the majority of our solutions are bespoke, experience and qualifications are never mandatory.  However, achieving good qualifications is proof of a commitment to a target. Application of both intelligence and hard work and will always be a yardstick by which to compare candidates.  Honesty, integrity and common sense are more valuable commodities in employees than ever before and the challenge is for an individual to convey these strengths in a CV or interview environment.

RISE: Is there any new technologies that we should be aware of that is going to ‘change the game’ like the Cloud did?

James: Given the superior specification of the forthcoming 5G platform, this new technology will change the game for both mobile and fixed communications.  The promise of faster, more agile and secure wireless technology provides the opportunity to bring scalability, security and universal mobility across the telecommunications industry, with expected benefits to all industries from improved broadcasting to automation through IOT.