At Rise we are truly lucky to be immersed within a community of experts. Each individual has their own talent, opinion and knowledge. We decided that instead of writing what we thought of the world and the industries we all work in, why don’t we ask them?
This has part of our series of Q&A style articles that we hope will inspire you, educate you, and or empower you.
We had a chat with Rebecca Pearl a freelance copywriter. Here we pick up on a few things; messaging, re-branding and being consistent with your content.
RISE: What is your name and role?
Rebecca: Rebecca Perl, Director of Messagelab Communications Ltd.
RISE: How long have you been a copywriter for and how did you get into it?
Rebecca: I’ve been a professional writer for 16 years. I started my career as a journalist in Munich, then moved into university comms back in the UK. I started copy-writing seven years ago. It’s the perfect culmination of my previous writing experience and my creative writing degrees.
RISE: What kind of clients do you work with?
Rebecca: I choose not to be a specialist copywriter, because I love working with a broad array of clients. I’ve written for universities, global charities, tech start-ups, the automotive industry, financial companies and local businesses. I’ve written about dairy farms, cathedrals, mouth guards, scientific breakthroughs, yoga poses, lawns, divorce, mapping software, tea trays…it’s nothing if not varied! I have to become an expert in whatever I’m writing about at the time, and then it’s onto the next thing.
RISE: How did you find moving to Bournemouth and starting your business here? Did you find the community/networking groups helpful?
Rebecca: Bournemouth has been nothing but brilliant to me. I quickly built up a bank of local clients, first from a networking group I attended and then through recommendations. I’m still working with some of those clients now, seven years on.
RISE: How has the industry of copy-writing changed with the incredibly fast rise in digital? Have you had to adapt in style and format?
Rebecca: I am doing more and more digital copy-writing – websites, apps, email marketing, blogs, etc. I think that’s true of many copywriters as there is more emphasis on digital and less on print. I have to adapt my style for each job I take on whatever the format, so digital hasn’t really come as a big shock. I just have to make sure that I continue to learn and evolve and not get left behind. This isn’t too difficult; copywriters are naturally curious* people. *nosey
RISE: If you were to give some advice to someone getting into journalism/copy-writing what would it be?
Rebecca: Work hard. Read, read and read some more. It’s the best way to learn and perfect your craft. Get out there and meet people and make your own opportunities.