At Rise we are truly lucky to be immersed within a community of experts. Each individual has their own talent, opinion and knowledge. We decided that instead of writing what we thought of the world and the industries we all work in, why don’t we ask them?

This has part of our series of Q&A style articles that we hope will inspire you, educate you, and or empower you.

 

 

We spoke to Lee Hill the Managing Director at Insightful UX about the definition of User Experience and getting into the industry.

 

 

 

RISE: What is your name and your role?

Lee: Lee Hill MD Founder of Insightful UX Ltd

 

 

RISE: What does user experience really mean?

Lee: For me user experience is about figuring out a way to help people utilise things better, when it comes to our clients this is websites and the products and services they offer.

 

 

RISE: What are the most common mistakes with websites and apps that people make?

Lee: The most common issue we see is that websites are built based on the assumptions that the business owners, marketing people, designers and developers know best, instead of finding out from the end users i.e. potential customers how best to develop a website for them. Its scary, we often see the slightest assumption made when building a website can have grave consequences to how it is then used by real customers. We see this all too frequently unfortunately. This means that a website that could be amazing for a business may be failing, due to a few small snags that nobody understands or is aware of. We love spotting and fixing these things as the commercial gains for our clients are often incredible.

 

 

RISE: Your business has expanded and developed dramatically since you started, could you tell us a little bit about this journey?

Lee: It’s been fun, emotional, scary, hard, enjoyable and immensely rewarding. Year one was me working full time whilst Chris my co-director worked behind the scenes, by year two Chris and I started to expand the team with George Beverley joining us as a director. Year three has been us really trying to find our place in the market. Its been really hard, but we are now setting the foundations that I feel will see us grow and more importantly be able to service our clients with a stronger way.

 

 

RISE: If I was a customer with you what would my journey with you look like?

Lee: Typically we will start by auditing your website, current marketing channels and channels you are not using, along with competitor activity. This allows us to produce a prioritised action plan. Phase two then involves feeding in insights from real customers to help improve websites, marketing and or products/ services. Its here that we can really help our clients stand out from the crowd and dramatically increase their profits which we have done and have had the pleasure of seeing client’s grow and develop using this process.

 

 

RISE: If you were to give advice to someone starting up a new business with a digital platform what would it be?

Lee: Before you invest, make sure there is a need for it. Often we see tech first and humans second. If you focus on people’s needs and can do this better than the competition, then you have a chance of success. Even then it’s not easy, it requires focus and often big pots of cash. This is where investment is often required and that’s why we are now helping clients by providing investment decks to help secure funding. Our investment decks are unique as we validate the customer need within this process. This gives everyone confidence that the idea/ business will work.

 

 

RISE: As a business owner what would you say to a young person looking to get into UX or digital marketing?

Lee: Digital/ tech is the unknown frontier, it is there to be explored and pushed. So don’t be fenced in by existing practises, push boundaries and challenge thinking. Also with UX don’t assume you know the answers, test, research and repeat this process again, again and again. Markets, people, competitors are always changing, so you need insights to be able to stay ahead of the game. You may have heard the saying that if a business is not growing its dying. Well I don’t think that is true. I would say if a business is not constantly evolving it will die. So focus on keeping your brand relevant and you will be rewarded. If anyone is ever looking to get into digital/ UX point them our way. Always happy to grab a coffee with people who need some guidance and to show them the realities of our day to day lives. Its not all cool tech and creative wizardry. The day to day can be formulaic, involve lots of number crunching (which I love but others don’t), managing clients and admin. But those moments when you uncover a real nugget of insight that you know could be a game changer. for a sector or for a client. The hard work is worth it.

A Look at the 2019 Rock Star Awards

Looking at the new and rising talent around all of us, provides a glimpse into the future.

Let us take a reflective look at how the 2019 Rock Star Awards have been progressing and what we have seen this year.

Individuals in a workforce and people in society are driving themselves to the limit to produce results day in day out, or just to live a happier life. No matter how long you have worked in a company, people deserve recognition. Even if no one has noticed yet.

 

 

Finding The Diamonds

“Every year the calibre and the diversity for Rock Star Award candidates is amazing,” believes our MD, Angela Piromalli. Talent is peaking its eager head up in many different places. A shift is appearing, with more people from different backgrounds than before are standing up and wanting to be counted.

The underlying principles of the Rock Star Awards has never changed, since it started in 2012. Not only do they bring attention to certain individuals, but they show companies the features that make a successful individual.

“Deserving people are now being recognised outside of the status quo. There’s no underlying agenda there. It’s exciting for the future.”

By looking at skills and talents that were previously glazed over in industry, more adaptable candidates are sought out. With this new way of seeing people, we’re finding diamonds under rough rocks.

 

More Than Just A Company Initiative

 

A major factor in the Rock Star Awards is not only giving someone the recognition, but supporting their trajectory towards success. It is not just a shindig at the end of March, the Rock Star Awards present genuine opportunities to grasp for the future.

Fleur Cook, our Marketing Manager explains, “This platform showcases the right talent and projects it both locally and nationally.

“It puts the spotlight on young people, which extends beyond the one night.”

All of those involved in the awards, both past and present, interact on a regular basis, keeping the network pulse thriving. It has created a web of interaction that expands far beyond the awards themselves, focusing on growth and development for the future.

“Not only are new candidates offered the chance to see the success of previous award winners, but they can build on their own and reach out to people in this new database of marketing gold. The awards have a longevity way beyond the ceremony itself.”

“They are way more than just a trophy.”

 

The Rising Talent

 

Helping both company and candidates, there are two sides to these awards. Stars tap into our mentality at Rise, and help with initiatives from a fresh set of eyes.

A new perspective and a pool of people to lean on is something both sides of the process benefit from, with each award winner bringing something new to the table. There’s no set formula for the “Rock Star Award Winners” either; some may have tougher backgrounds than others, but all know how to work hard and work together.

Angela says, “Everyone who is involved in the awards are overcoming obstacles. We want to give as many young people as we can the chance to tackle these.

“We believe in support, and that’s what these awards are offering people. It’s ongoing and it’s permanent, the Rock Star Awards are the starting point of it. Every person we have come into contact with has had something magic about them. That’s who we want to support and that’s who we want to grow alongside.”

 

Why It’s All Worth It

 

Having such an event represents a lot of organisation and time, but what you get back from it is in abundance.

“When people come up to you and thank you for the event, it makes it all worth it. Whether they’ve won or not, we have endless amounts of grateful people approach us.” Angela says proudly.

Some nominees have not been given this kind of opportunity before, and being able to give them that platform to be appreciated means more than words.

Angela knows that planning, preparing and partnering with everyone involved is no easy feat, and it is a rewarding, but challenging process, to co-ordinate the entirety of the project. Seeing the smiles at the event and knowing we have made a difference to people’s lives on that night makes it worth it.

Angela concludes, “Grouping together talent, recruitment and sponsors we have a unique chance to do something different. By getting more involved in future partnerships and discussions we are able to create this mega-hub of resources in different industries, forming the Rise super-team. This will become a contender not just in the South of England, but on wider level.”

 

20/20 Vision For The Future

 

2019 for us is about growth, but it doesn’t stop there.

We want to give young people the biggest platform possible to express and debut their well-deserving work, something we’ll work towards and make a reality.

It’s about being inspired, and giving young people a chance on every level.

You can go on and achieve great things, and the Rock Star Awards can and will give others that leg up. This is our promise to the communities we work within.