At Rise we are truly lucky to be immersed within a community of experts. Each individual has their own talent, opinion and knowledge. We decided that instead of writing what we thought of the world and the industries we all work in, why don’t we ask them?

 

This has part of our series of Q&A style articles that we hope will inspire you, educate you, and or empower you. 

We had a chat with Hayley O’Shea the Marketing Manager at Talbot Heath School, we picked up on a few things, about starting a career in a new industry and how the marketing world has changed in her eyes.

 

RISE: What is your name and your role?

Hayley: Hayley O’Shea, Marketing Manager of Talbot Heath School.

RISE: How has your role changed over the past five years? Has the marketing world changed?

Hayley: I’ve got busier! I’ve had to learn new skills to keep up with the digital trends in marketing. The marketing world has changed in the last 5 years but incrementally, the big changes happened 10 – 15 years ago when the internet took off and ‘traditional’ methods (although still worthy) were challenged.

RISE: Education can be a particularly challenging area to market in, what challenges have you faced in your role at Talbot?

Hayley: We are in a very fortunate and unusual position, with waiting lists in many years. The only tricky area is recruiting boarders from overseas, when you are looking at an international market – the rest of the UK is your competition – our budget is not big enough to keep up with all the the bigger boarding schools. Luckily we are a day school with boarding not solely a boarding school, so we don’t rely on it.

RISE: We want to inspire job seekers/those looking for something new that you can make your own path, can you explain a little bit about yours?

Hayley: You really can! If you work hard & are creative – people will notice and doors will open. My career started in graphic design at 16, I had no intention of working in education my career has evolved by being adaptable.

RISE: Looking to the future what does it hold for you?

Hayley: Who knows! The great thing about my role here at Talbot Heath is that I do so many different things in many areas, we could introduce something new & exciting next year and I will be working on that! I’d love my job so I think I will be here for the foreseeable.

RISE: If you were to give some advice to someone that wants to make the jump to a new career or carve their own what would you say?

Hayley: Do what you love, love what you do. That way positivity and enthusiasm comes easy! If you are going to work for someone else, make sure you believe in them and their company ethos.

 

At Rise we are truly lucky to be immersed within a community of experts. Each individual has their own talent, opinion and knowledge. We decided that instead of writing what we thought of the world and the industries we all work in, why don’t we ask them?

This has part of our series of Q&A style articles that we hope will inspire you, educate you, and or empower you.

Steele Raymond

 

 

We spoke to Lee Taylor the Business Development Director at Steele Raymond about how business development has changed and why Bournemouth is great.

 

 

 

RISE: What is your name and title?

 

Lee: Lee Taylor, Business Development Director at Steele Raymond LLP Solicitors

 

RISE: What does your day to day look like?

 

Lee: Like many people there are no one day the same. Every day is different. My role is to help implement the business strategy across firm. Every day I work with incredible legal teams who are all working exceptionally hard for their clients. Juggling client work and business development can be challenging, particularly when with much of the business development we do, timing is everything. After all clients do come first (quite rightly) so planning and communication is key in my role.

 

RISE: As someone that has worked in Business Development for a long time, do you think the way we ‘business develop’ has changed?

 

Lee: Very much so. I’ve been working in business development and marketing for nearly 20 years now and the change from when I started is incredible. When I first started in legal marketing it came at a time when the restrictions on what law firms could and couldn’t do were relaxed. In a positive way it was like starting with a blank canvas for law firms. That in itself had challenges as a lot of my time went in to encouraging legal teams to step outside of their comfort zone. But even back then people knew when they were being marketing to. I think everyone does. For me the biggest change has been advising lawyers what not to do rather than what to do.

Placing your trust in a law firm is a big decision and one not to be made lightly. The ability to market to the everyone is easier than ever with marketing tools at the end of everyone’s finger tips. But just because you can market to everyone, doesn’t mean you should. Far from it. I take a very responsible view on marketing and business development. Much of my work involves an audience of one. We are now at a time when the one-to-one relationships have never been more important and I actively work with my legal teams to help develop those relationships.

 

RISE: How would you say that Steele Raymond ‘do it differently’?

 

Lee: Our lawyers and legal teams give businesses more than just legal advice. We are an integral part of their business. We listen to our clients to understand their business and work to realise their ambitions. This all goes back to people and relationships. The people that I work with on a daily basis have developed such hard-earned relationships with their clients. Something that they have invested years and even decades in nurturing, getting to understand their client’s business inside and out. We are at heart a people business. And in that we believe that the law needs to have a human side too.

 

RISE: After working in other various places around the country, how does Bournemouth compare to them?

 

Lee: I’d flip the question the other way around and say how do other places I’ve worked compare to Bournemouth and Dorset. My answer is that they don’t compare. I’ve had an amazing start to my career and have worked in some of the UK’s largest cities; London, Manchester, Leeds, Birmingham, Cardiff, Cambridge and Norwich to name but a few. But the thing that makes Dorset stand out the most is the vibrant business community and the work-life balance. Dorset has such a vibrant and friendly business community that in some ways it doesn’t feel like work at all. Because it has such a close knit business community there is also no place to hide and business ethics goes a long way.

 

RISE: Within the industry of lawyers and solicitors do you see a lot of young people coming through? Do you think it’s on the rise?

 

Lee: We have some incredible young talent at Steele Raymond and we work very hard to attract the best legal talent from across the UK. Young professionals are the future of the business so attracting the key talent early on in their careers and nurturing them throughout the business, investing significant time in helping their achieve their career ambitions is one of our key goals.

At Rise we are truly lucky to be immersed within a community of experts. Each individual has their own talent, opinion and knowledge. We decided that instead of writing what we thought of the world and the industries we all work in, why don’t we ask them?

This has part of our series of Q&A style articles that we hope will inspire you, educate you, and or empower you.


We spoke with James Spinks the Sales Director at Grapevine about the incoming 5G technology, and how you get into the industry at hand.

 

RISE: How has telecoms advanced over the last 5-10 years with such a huge boom in the technology industry?

James: 10 years ago, IT and telecommunications were fundamentally separate.  As telecoms technology evolved, IT did the same and there was no doubt about the coming merger of the two. We now have lots of new integrated computer / phone / internet of things (IOT) solutions changing business and consumer landscapes, driven by the IT and telecoms convergence and the decreasing margins on traditional single product solutions

RISE: With the promise of 5G on the horizon, have you had any insight as to how this will change your business and the world of telecoms?

James: From a user’s perspective, 5G will fundamentally change how connectivity, applications and content are consumed, whilst from a provider’s perspective, 5G presents enormous opportunities for network efficiency to deliver innovative services.

RISE: Have you found that you have had to instil more security features as data breaches become more and more apparent it would seem?

James: Whilst we have always been security focused in our core specialities, the GDPR mandate has driven us to streamline the data we use and store, find more efficient ways to communicate with our clients, and help our client base with their own security challenges, through the proactive offering of cost-efficient subscription based security software and innovative hardware solutions.

RISE: Regarding the above have you seen a decline in trust with your clients and how have you mitigated this?

James: As a provider of solutions to our client base for over 25 years trust has never been an issue and we have used this platform to reassure our clients wariness through the provision of appropriate solutions for their requirements, rather than profiteering from the scaremongering in the wider press.

RISE: Do you find marketing campaigns useful in managing and retaining this trust and also to engage and inform your clients?

James: Marketing communications has been key through the transformation of our business, from a reseller of mobile contracts to a fully integrated IT and telecoms service provider. The focus of our marketing communications has been to educate. This has allowed us to both reassure our clients that we are ahead of emerging trends in technology and showcase the benefits of new solutions available to their business.

RISE: Within the world of telecoms, is there ever an easier route in, for example having specific qualifications or is it a case of working your way up?

James: Because the majority of our solutions are bespoke, experience and qualifications are never mandatory.  However, achieving good qualifications is proof of a commitment to a target. Application of both intelligence and hard work and will always be a yardstick by which to compare candidates.  Honesty, integrity and common sense are more valuable commodities in employees than ever before and the challenge is for an individual to convey these strengths in a CV or interview environment.

RISE: Is there any new technologies that we should be aware of that is going to ‘change the game’ like the Cloud did?

James: Given the superior specification of the forthcoming 5G platform, this new technology will change the game for both mobile and fixed communications.  The promise of faster, more agile and secure wireless technology provides the opportunity to bring scalability, security and universal mobility across the telecommunications industry, with expected benefits to all industries from improved broadcasting to automation through IOT.

At Rise we are truly lucky to be immersed within a community of experts. Each individual has their own talent, opinion and knowledge. We decided that instead of writing what we thought of the world and the industries we all work in, why don’t we ask them?

This has part of our series of Q&A style articles that we hope will inspire you, educate you, and or empower you.

 

We asked Justin Cohen, the Commercial Manager of Beales Gourmet at The Italian Villa a little bit events and PR. We wanted to know a little bit about what he thought about it, and how he got into it!

 

 

RISE: PR has made a complete U-turn since the introduction of social media, do you think there is still room for the old methods that we used to use in PR?

 

Justin: I think that conventional PR has been accentuated by the addition of social channels. However, this is a double-edged sword. As a PR professional, your job is to manage the public reputation of your client’s business. If there are now 5-10 more channels available for your client to promote themselves, there are 5-10 sites for your client’s detractors to pan their products or services online. PR’s need to stay sharp and utilise up to date social listening tools to truly stay ahead of the game and maintain their client’s reputation. But it’s not all doom and gloom… PR is, and always has been, about relationships. The Editor of any given publication will still thank you for a good story – they’ll now just be able to share it online as well as in print/radio/tv.

 

RISE: As a business is having someone that takes charge of PR, events and marketing is key to the success and continuous positive change of a company?

 

Justin: It all depends of the allocation of company resources. There is often an argument that having an internal personal take the lead on PR, events and marketing will make for more consistent, cohesive communications. That may well be the case. However, from the opposite side of things, there is also the argument that company directors and employees are often so close to the subject that they’re trying to communicate, they may fail to see other opportunities or fresh angles. A “happy-medium” would be a strong internal coordinator (who genuinely gets “it”) who could liaise with equally strong external expert consultants.

 

RISE: The saying goes, ‘Any PR is good PR’, but is this really true?

 

Justin: I used to think this was true. I’m not so sure anymore. Some brands think that they are untouchable. I’m sure Miramax would argue the contrary now with the cloud over Harvey Weinstein and co…

But then again, look at what Nike have managed to accomplish with the Colin Kaepernick story. Some said it was a foolish move (resulting in customers burning their Nikes online, etc), but in real terms, they’ve capitalised massively on strong public empathy. That was a well-managed situation.

 

RISE: Events nowadays aren’t just about putting on some food and drink, it’s about providing an experience. Is there any tips or tricks you would tell companies that are thinking of hosting their own event?

 

Justin: I agree. People now need a reason to turn up. Gone are the days where a few vol Au vents and some bubbly would be a good enough reason to motivate guests to attend an event. Now it’s far more about the overall experience. For example when we hosted the launch of the Dorset Business Awards last year, we looked at the overall theme of the event, and tied the welcome cocktail and canape selection to that specific theme, which made the event much more memorable.

Another example… we recently launched our FOODIE club which, again, was about the experience. Yes, guests enjoyed eight courses of amazing food. Yes, every course was matched with superb wines and other drinks. Yes, the service was five star. But what guests will remember most of all was the element of theatre surrounding the evening. The al fresco setting in The Italian Garden; the Iberico ham being carved in front of them; the smell of the scallops being barbecued right in front of them; the floating candles on the pond; the expert guest speaker. I could go on. The point is that, when planning any event, you need to think “what is the REASON that I’m giving for my guests to want to turn up?”

RISE: As an individual trying to get into the industry of events and PR, do you have any words of advice? Do you think experience outweighs education in this case?

 

Justin: I studied marketing, but never even touched PR or events really. It was only later in my career, working for Darren Northeast PR, that I honed my PR and media skills. I’d always enjoyed writing (I still do!), so PR became another great outlet for that. I think that getting the right sort of experience will always trump educational qualifications. We always take on a number of work placement students from Bournemouth University’s Event Management programme, because we believe that the right experience will accelerate any classroom learning. Like they say: “Everything works in theory. Even communism.” It’s getting things to work in practice that is the kicker!

At Rise we are truly lucky to be immersed within a community of experts. Each individual has their own talent, opinion and knowledge. We decided that instead of writing what we thought of the world and the industries we all work in, why don’t we ask them?

This has part of our series of Q&A style articles that we hope will inspire you, educate you, and or empower you.

 

Clare Groombridge

Owner & Founder of South Coast Social 

 

 

We asked the fantastically knowledgeable Clare Groombridge a little bit about social media now, the freedom it’s given companies and what works best for who.

 

 

Rise: Social Media has grown exponentially over the past couple of years, what would you say have been the highlights and best things to come off the back of this?

 

Clare: I would say the opportunities for brands to engage and interact with their audience. As social media has evolved, so has the need for brands to become more clever with their social media marketing and ‘think outside the box’ to attract valuable followers.  Consumers are definitely increasingly social media savvy, so businesses need to follow suit or get left behind.

 

Rise: Being a part of social media has given companies more free reign on where, when and what they can post. Do you think this freedom has given smaller companies a chance that they wouldn’t have had if all marketing and advertising was still just in print?

 

Clare: Oh 100%!! We work with small businesses who exclusively market and sell through social media. It’s ALL about engagement and being part of a conversation – brands can’t just say ‘here we are! buy our stuff!’ in the same way they used to via print or TV – that just doesn’t cut it any more. It’s given incredible opportunities for those businesses who capitalised on the opportunities social media can offer.

 

Rise: In terms of job roles, there are lots of jobs that exist now because of social media that ten years ago did not exist. What do you think is next in terms of new jobs roles in the social media industry?

 

Clare: Definitely! (our business, for example!) We’ve seen a huge rise in Influencers (e.g. those who make their vlogging / blogging life their full time career – yes, it definitely is a thing!) However, with growing industry concern about authenticity, even this niche is constantly adapting. The huge rise of social media advertising, especially on Facebook has led to dedicated Social Media Advertising Specialist roles, often working hand in hand with a Content Creation Specialist and Data Analyst.

 

Rise: How as an individual can you prepare yourself for the future of the social media revolution, is there any training or platforms for useful information moving forwards?

 

Clare: I think if you’re using social media in your role, try and stay up to date with the latest developments by reading good social media blogs such as Hootsuite, Social Media Today (or, you know, our company blog!). Facebook offers free training for Business users including their advertising platform which could be invaluable if you haven’t had much experience.

 

Rise: What is the best social media platforms to use or does this depend on the sector you work in? For example if you run a creative agency what would be the best platform? Or as an insurance company where would be best to post?

 

Clare: We have a mantra we always roll out to our clients – ‘pick your networks wisely and do them well’! Rather than specifically your sector, it depends where your audience is, and what you want to achieve from your social media networks – is it website traffic, brand awareness, follower growth…

We work with niche, luxury brands that simply have an Instagram profile and we ensure this is beautifully crafted with stunning, impactful imagery and carefully constructed captions. However, if you’re a B2B business, LinkedIn might be the perfect place to be to engage with supplier and potential clients. Whatever you choose, if you’re going to manage your social media profiles in-house, ensure you have the time to post frequent, relevant content.